Dove Body Confident Sport

Globally, 45% of girls drop out of sports by age 14 due to low body confidence.

Dove is the world's biggest provider of self-esteem and body confidence education. With a mission to make sports a place where all our girls can thrive and feel like they belong, Dove co-developed with Nike the Body Confident Sport program - a first-of-its-kind set of free tools for coaches to build body confidence in girls and to help them stay confident and make sports a source of happiness and not anxiety.

Official sponsor of the Women's National Football Conference and Got Her Back, Dove's goal is to build the body confidence of 1 million young people anually, encouraging girls to stay in the sports they love.

This partnership kicked off on Super Bowl Weekend in NOLA, where over 100 girls experienced Dove's Body Confident Sport programming, along with receiving on-field football training.

Dove and Got Her Back encourage all athletes to download and review the Body Confident Athletes Session Guides, helping them to grow in their confidence and stay in the game.