Dove Body Confident Sport

1 in 2 girls
who quit sports
are criticised for their body type.

1 in 2 girls who quit sports are criticised for their body type. We want to change that with the Body Confident Sport programme – resources to help build girls’ body confidence and keep them playing sports.

Body Confident Sport is a first-of-its-kind, scientifically proven set of coaching tools to build body confidence in 11–17-year-old girls. The tool was developed by Dove, in partnership with world-renowned researchers and experts – the Centre for Appearance Research and the Tucker Center for Research on Girls & Women in Sport to boost girls body confidence.

Body Confident Sport consists of two programmes: Body Confident Athletes and Body Confident Coaching, designed to be delivered by coaches or trusted adults within girls’ sport environments.

Body Confident Coaching, a web-based, self-guided programme that provides coaches with the knowledge and skills to create positive body image environments for their athletes.

Body Confident Athletes, a coach-led programme that provides girls with the knowledge and skills to feel body confident when playing sport.

Official sponsor of the Women's National Football Conference and Got Her Back, Dove's goal is to build the body confidence of 1 million young people anually, encouraging girls to stay in the sports they love.

This partnership kicked off on Super Bowl Weekend in NOLA, where over 100 girls experienced Dove's Body Confident Sport programming, along with receiving on-field football training.

Dove and Got Her Back encourage all athletes to download and review the Body Confident Athletes Session Guides, helping them to grow in their confidence and stay in the game.